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Health and Life Science

Innovation, specialization grow with world apple market

No matter where you stand on the issues this election year, one thing rises out of the rhetoric - even in our small Northwest towns, we are undeniably living in a global society. If you're not quite sure about that, consider the heart of Washington's apple industry, where great upheaval and change have occurred over the past seven years.

"Washington's signature Red Delicious not only embodied the ideal apple, but also the corner the industry backed itself into," said WSU's John Fellman, professor, department of horticulture and landscape architecture.

That corner grew into a dilemma when people tired of the taste of the Red Delicious and turned to other apple varieties and exotic fruits. Added to that was the increasing availability of year-round apple imports from countries like Chile, France, New Zealand and South Africa.

China is now the largest apple producing country in the world - producing about one third of the world total and exporting large amounts of low-priced apple juice concentrate. Suddenly, longtime family orchards in Wenatchee and Yakima were no longer competitive in the business world - the global business world.

For complete story click WSU Today.

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